a product designerProduct designer, problem solver, systems thinker, brand builder, UX creator, insight hunter.I spent ten years at an on-demand delivery startup, as the first non-founding hire, and for the most part, the only designer. I owned everything design across native iOS and Android apps, web apps, a SaaS platform and the brand, and wore a lot of hats as the team changed shape.
Small teams make you collaborative and resourceful. You figure things out as you go, stay open to ideas from anywhere, and get pulled into the whole process and other parts of the business, because you need to be. I loop product and developers in from problem framing right through to go live, so constraints are on the table from the start, and what ships performs as it was designed to.
Sets design foundations that make products easier to build, sell and scale.
Untangles complex problems into intuitive, cohesive experiences.
Asks if a feature or roadmap item earns its place when the value isn't clear.
Gathers feedback early and often, from product, dev and stakeholders.
Learns fast and pitches in wherever the team needs it.
"Working with Kate was genuinely enriching from a product perspective. She's a strong, thoughtful collaborator who communicates her ideas clearly and isn't afraid to challenge assumptions in the room when it leads to better outcomes."
Maliha, Product Lead at Sherpa
